Venture capital for digital-first brands

 

Investing in the future of consumer brands

We help founders build healthy, long-lasting, category defining businesses:

  • We bring analytics we honed for 9-figure brands and multi billion dollar funds to select startups - for free. You can learn how our engagements work here.

  • An investment can help you hone branding, launch new SKUs, explore new marketing channels, and grow your team. We are here to support your vision.

  • Our network has experience creating influential partnerships:

    • Entertainer with 50m+ followers partners with a coffee brand

    • Actress with 40m+ followers launches an alcohol brand

    • Singer with 30m+ followers invests in an athleisure brand

  • Gain access to experts across analytics, operations, and finance from both blue-chip brands like Nike and Pepsi as well as more recent success stories like Ring Concierge and Dr. Barbara Sturm.

Why partner with us?

We are bringing data science expertise to early stage brands which otherwise can’t afford it.

If you are a fellow data nerd, we are your ETL layer and can tie together data across Shopify, GA, and your ad platforms.

If you just want insights, we have extensive pre-built analytics we can run for your brand - and can do custom deep-dives.

What founders are saying

“The level of data insights provided by Sidera Labs is unmatched! Within days the team understood the key pain points of my business, and the competitive intelligence they provide is incredible. Since making an investment they have continued to generate new analytics, deepening our understanding of our customers’ behavior - and allowing us to focus on what matters.”

- Jesse Hiss, Fresh Sends

“While other potential investors push you to prioritize growth at any cost, the Sidera Labs team is focused on helping you maximise profitability. They helped us hone our channel mix, build out tools to automate core operations, and even spin up a B2B sales pipeline. I couldn't recommend Sidera Labs more highly to any founder looking for a true hands-on partner in their entrepreneurial journey.”

- Jeff Tedmori, E-Fish

“The Sidera Labs team has been incredibly insightful from Day 1. Their data insights immediately uncovered our agency partner was losing us money and helped us build a whole new growth strategy from scratch. Alexey and Dan even sought out and closed several strategic brand partnerships for us!”

- Greg McMullen, Everipe