It’s easy to drown in data


There are multiple datasets to piece together:

Shopify lets you track individual customers but is terrible at telling you where they came from.

Google Analytics helps you make sense of you site traffic but only delivers aggregate metrics.

Ad platforms tend to distort CAC, but you need them to figure out your actual acquisition costs.

We help you consolidate all of your data in a single platform and can then help you extract actionable insights from it.



Combining datasets allows you to analyse core metrics such as:

Revenue

Traffic

Conversion

LTV

CAC

You can track everything over time in one place, compare your performance to benchmarks, and break your metrics down by:

First order
month

Marketing
channel

Product
category

Geography

&c.

We don’t have all the answers - but through our consulting we would like to help you find them.

  • Understand how your business is doing:

    • What are your CACs and LTVs?

    • How do your core KPIs compare to your peers?

    • Are there specific customer segments you should be leaning into?

  • Get actionable advice to help accelerate your growth:

    • What channels should you be focused on to drive growth?

    • Where should you direct your incremental investments:
    • Content
    • Paid media
    • Inventory
    • Product
    • Logistics
    • Analytics

    • Are there partnerships that might accelerate your go-to-market?

    • What metrics should you be tracking day to day?